Foundations of Marketing Essay Example | Topics and Well Written Essays - 1250 words

Foundations of Marketing - Essay Example Price - Product packaging plays an important role in per unit price of a chocolate brand. The availability of bite-sized, large-sized and a bag of chocolates packaging for world-known brands enables price flexibility and affordability. Using this packaging strategy, consumers can easily avail of the product depending on their consumption capacity and budget. Place - Chocolate and confectionery shops are the foremost selling venue of chocolates. World-known brands are available in retail shops, like supermarkets and convenience stores, for easy and mass consumption using the distribution channels in efficiently delivering their products to the end consumers. Customised chocolates are sold in chocolate shops. E-commerce also provides a virtual venue in chocolate shopping. While world-class chocolate manufacturers, because of its mass production and distribution method transact in business-to-business setup, majority of local chocolate shops conduct business to individual transaction on the web. Promotion - Global chocolate producers use the push strategy in promoting their products. It is by advertising via the mass media that they are able to promote their product. Local chocolate producers utilise more personalised approach, using promotional offers and the Internet. 2. Positioning Map With this position map, we can see how the each chocolate firm can effectively execute its marketing efforts. Upon knowing their current position in the business environment they are in, they can create ways to maximize their promotion to this defined segment and act efficiently to this. Let us take the above position map to expound on the benefits of positioning a company. Based on the map above both Cadbury and M&Ms should heavily rely on advertisement... Foundations of Marketing Let us take the above position map to expound on the benefits of positioning a company. Based on the map above both Cadbury and M&Ms should heavily rely on advertisement and other mass promotional schemes to market diversified products that will cater to the different segments in the global market. Their globally known brand names and extensive production capacity brought about by its global chocolate market dominance, they have the edge in doing business on a large scale. In spite of several advantages of marketing segmentation, there are still visible disadvantages of marketing segmentation. One of these is the possibility of inflexibility with regards to the variations in the market. Even a minimal shift in the number of population or preferences of customers can create marketing problems, which if not addressed immediately can immensely affect the company’s marketing campaign. Another problem of concentrating marketing activities in a single market segment is its difficulty in market expansion. There is a tendency for the firm to be stuck in a single consumer base, which can entail vulnerability to profit loss, especially in the currently dynamic business environment. In short, mass marketing minimises a company’s susceptibility to inflexibility to the ever-changing market. However, the present marketing campaigns of multinationals which are likely to perform this method because of its capitalization on the benefits of economies of sc ale, involve the localisation and segmentation of their marketing campaign in a particular country.

Teaching science to children Essay Example | Topics and Well Written Essays - 4000 words - 1

Teaching science to children - Essay Example The students were able to observe and experiment first-hand how many of these processes are undergone. The results of these experiments not only benefitted the knowledge of the students by allowing them to witness scientific phenomena, but it also allows us to grasp the best ways that students can be taught these methods. Science teaches an understanding of the world around us by stimulating a child’s prediction and analysis of natural phenomena. Teaching science involves conducting methods of Investigation to encourage creative thought and to demonstrate how science can have an immense impact on our future and to achieve advanced medical biotechnology, genetic engineering food production and safety, agricultural biotechnology, and treatment of environmental waste. Teaching science also aims to improve children’s verbal and writing skills to become more scientifically literate (N.A. 2009). Effective teaching style requires the adaptation of successful principles and methods by teachers that were used as an assistant for efficient delivery to take place. Prior to setting up teaching methods, the children’s background knowledge and environment should be considered. Teachers should be aware that students have different learning abilities, and as such different learning techniques should be used during lessons to match their different abilities. A lesson plan can then be designed. These plans state the specific learning goals of each lesson for teachers to follow in a form that can be carried out in several ways: whole class discussions, explaining, experimentation, demonstration, group work, and assessment of pupils’ work. It also helps learners to achieve deep understanding of the material and to become fascinated and keen to acquire more knowledge about scientific phenomena (Fredericks 2005). The science curriculum is a statement about the selected elements of science